FORT PIERCE -- Joanne Augusto has a passion for the natural foods lifestyle.
For more than 35 years, she’s been helping herself and others make healthier choices when it comes to foods, supplements and alternative treatment therapies. Today you’ll find her manning the post she’s watched over for the past 15 years as the owner of Joanne’s Nutrition World located in the historic Arcade Building in Downtown Fort Pierce.
Ms. Augusto began her natural lifestyle journey many years ago at a small health food store in New York, where she began to sense her true calling to help people discover their own potential for health and happiness. She subsequently studied macrobiotics in the early 1980s and began to fully comprehend the correlation between diet and health. After relocating to Florida 30 years ago, she began visiting natural food stores as a sales rep for a nutrition line and met up with David Cohen in Fort Pierce, the original owner of what was then simply known as Nutrition World.
“I entered his office one day being very upset that I had to leave my newborn son home alone with a babysitter all the time, and I wished that there was some way I could own a store and bring my child along,” she said. “Then, he suggested I buy his store.”
And the rest is local natural foods history.
In the ensuing decade and a half, Joanne’s Nutrition World has gone through two location changes as the owner transformed the business to meet the modern nutritional needs of the local community. In her first Downtown Fort Pierce location she even offered massage and acupuncture services but then decided to downsize even further and relocate to her “very quaint and smaller space” in the Arcade building, which she says she’ll never leave. She still carries a full line of vitamins and supplements -- including the Terry Naturally and Garden of Life brands -- but has since added three lines of cannabis- or hemp-oil based products to help satisfy the growing demand for this non-hallucinogenic pain remedy. Ms. Augusto admits dragging her feet on the decision in order to ensure her customers had access to the most effective products on the market.
“After being in the business for 35 years, this category was the most difficult decision for me to make on which brands to carry,” she explained. “For two years I waited before I brought in CBD to make sure I was getting the best quality that was available. I searched for companies that had integrity, high ethics and extremely natural, high quality products, which was very difficult to find. My choices came down to Mitchell’s Medicinals and Provida.”
The Mitchell’s Medicinals line includes sublingual drops, topical ointment and body butter and is non-psychotropic, non-GMO, free of solvents and legal in all 50 states.
The Provida Health company fabricates a full spectrum, CO2 hemp-extract topical balm that’s infused with natural essential oils to help relieve swelling and ease muscular aches and pains. Ms. Augusto has also added the very portable Innovative CBD line to the mix. The company pre-fills 40mg glass cartridges of organic, unrefined full plant hemp oil that’s extracted with only CO2 at sub-critical temperatures that is compatible with most vaporizers.
In addition, customers can still find a variety of alternative therapies at Joanne’s Nutrition World, including two very unique detoxification methods. The first is by the Sunlighten company, which created a system of high-tech Solocarbon Far-Infrared heating panels that are considered the most therapeutic in high concentrations.
“Solocarbon panels are proven 95 percent emissive, meaning that 95 percent of the energy being produced is in the therapeutic range to increase core body temperature for a deep, detoxifying sweat,” Ms. Augusto said. “This is the active ingredient that has been clinically shown to lower blood pressure, aid in weight loss and support detoxification.”
The store owner described her other detoxification method, the ION Foot Detox, as “the most unique product that I offer.”
“This service has been available for over 15 years and customers love it,” she exclaimed. “Because of their powerful charge, ions cleanse the body more effectively than any other method of detox. The process is safe, relaxing and non-invasive, and is a great way to aid the body in its natural detoxification.”
While in the store, you can also opt for the finger stick blood analysis service offered by Christopher Allison, a local acupuncture physician and doctor of Oriental medicine. The in-depth analysis provides a comprehensive snapshot of your overall health from which the physician can create a step-by-step program to restore health and energy taking into account nutritional needs, as well as hormonal, dietary and emotional tendencies.
“I invited Christopher Alison into the store about five years ago to give customers an alternative option to their health choices,” Ms. Augusto said. “Customers love him, and he has improved many of my customers’ lives.”
Ms. Augusto said she derives her satisfaction from living the healthy lifestyle and helping her patrons with the knowledge she has gleaned over her decades in the nutritional field.
“The most rewarding thing for me is having a customer come in and say that I changed their life by helping them feel better,” she said.
Joanne’s Nutrition World is located in Suite 121 of the Arcade Building at 101 N. U.S. 1 in Fort Pierce. For more information or to make an appointment for the detox services, call (772) 464-3598 or visit the website at https://joannesnutritionworld.com.